Asking price
What a seller hopes to receive. Useful for seeing competition, but not proof of demand.
THE FLIPWORTH GUIDE / SOLD PRICE EVIDENCE
Asking prices show what sellers want. Sold prices show what buyers have actually paid. Learn how to check the evidence yourself, then use FlipWorth to research a find from a photo.
Want to research manually first? Jump to the eBay steps.
£100
What a seller is asking
£55–£65
Evidence of what buyers paid
01 / DO IT YOURSELF
You do not need a tool to start. If you know the item, an eBay search and a careful look at sold results can tell you a lot. Here is how to check what a comparable item sold for.
Include the brand, model and a distinctive detail such as size, colour or edition. Broad searches mix unlike items and make prices harder to interpret.
In eBay search filters, select “Sold items” where available. “Completed items” may also include listings that ended without a sale, so do not count every completed result as a transaction. Filters can differ by device and region.
Open several recent matches. Check condition, included accessories, size, shipping charges and whether a result is a bundle. A best-offer listing may not disclose the final accepted amount, so treat any displayed price accordingly.
Look for a cluster of similar recent sales instead of anchoring to the highest one. If you find very few close matches, acknowledge the uncertainty rather than treating a single sale as the market value.
Manual research is especially useful when you already know the exact model. If you are standing in a charity shop with an unfamiliar find, FlipWorth starts with a photo to help identify it before looking for comparable listings. For help choosing relevant sales and interpreting prices, read how sold comps work.
02 / THE IMPORTANT DISTINCTION
An active listing for £100 shows what one person hopes to get. Similar items might actually be selling for £55–£65. Those completed sales are generally a stronger signal because a buyer and seller reached a transaction. They are still historical evidence, not a guarantee that your item will sell at the same price.
What a seller hopes to receive. Useful for seeing competition, but not proof of demand.
Evidence of a completed sale for a comparable item, subject to the details shown in the listing.
A reasoned guide informed by relevant comparable listings, not a promise based on one result.
03 / FROM PHOTO TO EVIDENCE
An eBay sold listings checker only helps if its results actually resemble your item. FlipWorth brings identification and marketplace comparison into the existing analysis flow, so you can inspect the evidence behind the estimate rather than trusting a mystery number.
Photograph the item in front of you or upload a photo you already have. A clear view of labels, logos and distinctive details makes the starting point more useful.
FlipWorth analyses the image for details such as brand, product type, model, identifying features and condition where it can. Check the suggested identification; a different variant can change the comparison.
FlipWorth finds relevant marketplace listings and uses comparable evidence to estimate resale value. It prioritises recent sold eBay listings when enough reliable sales are available. Otherwise, active listings are used as a separate fallback, not presented as sales.
You can review the comparable listings and the evidence source. An active-listing fallback is an indication of sellers’ current expectations, not confirmation of what buyers paid. With sparse or unusual items, use extra judgement and verify the identification yourself.
04 / PUT THE NUMBERS IN CONTEXT
Imagine a vintage Nike jacket in similar condition to these examples. Looking only at active listings might suggest it is worth more than £90. Several relevant sold listings point to a more grounded starting point.
This is an illustration, not live marketplace data, a FlipWorth result or a guaranteed selling price. Actual value depends on the exact jacket, its condition and the available evidence.
Illustrative item
Active asking prices
£80 / £95 / £110
Sellers' expectations, not sales
Comparable sold prices
£58 / £62 / £67 / £65
Examples of completed transactions
05 / WHAT THE NUMBER MEANS
FlipWorth does more than display search results. It turns comparable marketplace evidence into an estimated resale range you can weigh against a purchase price. You can see the listings behind the estimate and decide whether the suggested item match makes sense.
If you supply a purchase price, the analysis also shows potential profit and ROI using FlipWorth's existing calculations. Where applicable, purchase guidance includes a recommended maximum price based on your targets. These are decision aids, not promises of a sale or a particular return.
06 / BEFORE THE TILL
Found something promising in a charity shop, thrift store, flea market or online listing? The question is not just “could this sell?” but “could it sell for enough to make buying it worthwhile?” Compare the seller's price with relevant sold evidence before you commit.
For example, a seller might want £30 for an item you estimate could resell for £70. That gap is not automatically your profit: fees, postage, packaging, returns and the time it takes to sell all matter. Enter your purchase price in FlipWorth to see its potential profit and ROI guidance, then check the comparables and account for your own costs. If you already know your likely selling price, use the public reselling ROI calculator to calculate the figures from your entered costs.
07 / QUALITY OF EVIDENCE
Simply averaging every result from an eBay search can produce a misleading number. A useful comparable should be the same brand, product type and model, with the same size where relevant. Check the condition, edition or version, and identifying features too. A listing for a similar-looking but rarer variant may not say much about your item.
Bundles and included accessories can raise the price; missing parts or damage can lower it. Shipping charges and the date of sale provide context as well. If there are only one or two imperfect matches, widen your research rather than pretending the estimate is precise. Market value is a range of plausible outcomes, not a single guaranteed price.
Want a broader explanation of purchase price, profit and ROI? Read the resale value calculator guide. If the product or model is unclear, find an item from a photo first. Or try the live demo to see the analysis experience before checking your own item.
Good decisions need useful context. Here is the short version.
FlipWorth is a resale intelligence app that helps you identify an item, estimate its likely resale value using sold and comparable listings, and see your potential profit before you buy.
Google Lens is designed to help you identify an item and find visually similar products online. FlipWorth goes further for resellers. It identifies the item, searches recent sold marketplace listings, compares likely matches, estimates resale value, and shows potential profit, ROI and a 90-day sell-through rate. In simple terms: Google Lens helps you find what an item is. FlipWorth helps you decide whether it’s worth flipping.
FlipWorth combines visual identification with recent sold eBay comps when enough reliable sales are available. If sold evidence is limited, it uses current active listings as a separate fallback. You get an estimated resale range, not a promise, so you can decide with your eyes open.
FlipWorth checks recent sold eBay comps first because completed sale prices are the clearest market signal. When there are not enough reliable sold comps, it uses current active listings as a fallback. You can inspect the evidence used in the analysis rather than relying on a single AI-generated price.
FlipWorth starts with the most likely resale estimate and works out the highest purchase price that would still meet both your Minimum Profit and Minimum ROI targets. It uses whichever target produces the lower maximum, rounds sensibly for the selected market, and never recommends a negative price.
Minimum ROI is the lowest percentage return you’re willing to accept compared with what you pay. Minimum Profit is the minimum cash profit you want after the purchase price and estimated costs. FlipWorth uses both targets together when calculating your maximum purchase price and BUY, MAYBE, or SKIP recommendation.
It works best for branded clothing, accessories, electronics, homeware, and collectables with enough resale history to compare.
You get an item identification, recent sold or active eBay comparable listings, an estimated resale range, costs, ROI, and the highest price we would pay. The result shows which evidence source was used.
We are currently not in the app stores so beware of imposters. FlipWorth is a Progressive Web Application (PWA) so when you navigate to the website, a prompt should appear to install FlipWorth on your phone.
Take a photo and we’ll perform a search of sold listings across 10 marketplaces (international eBay, Poshmark and Mercari). If no image meets the confidence threshold, we’ll show the closest scored listing as a best-effort price reference.
Yes. Your plan stays active through the billing period, and you can return to the free plan without losing your analysis history.
YOUR NEXT FIND
Don't guess from someone else's asking price. Upload a photo to get started, check comparable marketplace listings and review an estimated resale value before you decide.